The New Titleist TruFeel is the best performing golf ball in its category. It delivers long distance and control with incredibly soft feel and features a new alignment aid sidestamp. TruFeel continues to deliver on our mission to provide the best quality and consistency no matter what golf ball a golfer chooses to play.  Feel goes a long way and there's no better proof than the New Titleist TruFeel.  It's the softest Titleist golf ball, now reimagined with a new TruTouch core for more distance in your long game.  And our proprietary TruFlex cover gives you excellent control into and around the green.  There's also the feeling of confidence and trust, knowing the best in class quality from Titleist is engineered into every TruFeel golf ball. Available in white and yellow, play numbers 1-4.   Double Pole Charges 12-23 $8.00  24-47 $6.00  48-119 $5.00  120-239 $4.00 240+ $1.00 

New Titleist® Velocity From its inception, the Titleist Velocity golf ball was designed to give you more distance. Every component of the golf ball was engineered for maximum velocity. Pushing limits even further, Titleist R&D has developed a new aerodynamics package to optimize flight and built a larger, faster core to maximize speed. These new construction advancements combine to deliver extremely low spin, longer distance and greater stoppability on approach shots. When it’s time for distance, get every yard with the new Titleist Velocity. Product Promise The Titleist® Velocity golf ball is designed with extremely low spin to maximize distance on every shot in the bag.   Positioning Statement Get Every Yard   Player Benefits ·         Longer Distance ·         Extremely Low Long Game Spin ·         Greater Iron Stoppability ·         High Flight On All Shots Velocity Technology ·         New Higher Speed LSX Core Delivers Fast Speed on Full Swing Shots for Deep Downrange Distance ·         Fast NaZ+ Cover is Designed for Speed and Playable Greenside Feel ·         New Spherically-Tiled 350 Octahedral Dimple Pattern Provides Enhanced Flight Trajectory   Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240 + $1.00 (A)

New Titleist® Tour Soft The New Titleist Tour Soft is engineered to provide golfers better performance for their game. Featuring the largest core Titleist has ever produced, Tour Soft is now faster and longer off of the tee. The larger core dimensions require the high performance 4CE grafted cover to be thinner, increasing short game spin around the green. We continue to improve our technology so you can improve your game. Trust the real performance of Titleist Tour Soft. Product Promise   The Titleist® Tour Soft golf ball is engineered to provide golfers with better performance for their game and delivers responsive soft feel without sacrificing distance off the tee and control around the green.   Positioning Statement Real Performance.  Better Game.   Player Benefits ·         Longer Distance ·         Responsive Feel ·         Greater Short Game Control ·         Penetrating Trajectory and Consistent Flight Tour Soft Technology ·         Reformulated, Larger and Faster Core Delivers Longer Distance and Responsive Feel ·         Thinner 4CE Grafted Cover Generates More Greenside Spin ·        Spherically-Tiled 342 Cuboctahedron Dimple Design Provides a More Penetrating Flight Available in #1-4 white and high optic yellow. Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240+ $1.00 (A)

Titleist® Pro V1® At Titleist, our mission is to design and produce golf balls of superior performance and superior quality. That requires advanced technology and precision manufacturing to give golfers what they need to execute every shot. The new Titleist Pro V1 golf ball is designed for maximum distance and the best short game control to help all golfers shoot lower scores. New Titleist® Pro V1® offers total performance and features more speed for extraordinary distance, very low long game spin, penetrating flight, Drop-and-Stop™ control and very soft feel.   Product Promise For golfers looking to shoot their best scores, the Titleist® Pro V1® golf ball provides total performance from tee to green with penetrating flight and very soft feel. Player Benefits ·         Extraordinary Distance with Consistent Flight ·         Very Low Long Game Spin and Penetrating Trajectory ·         Drop-and-Stop™ Short Game Control ·         Very Soft Feel   Multi-Component Technology ·         17% Thinner Cast Urethane Elastomer Cover System Delivers More Ball Speed ·         New Casing Layer Delivers More Ball Speed and Lowers Long Game Spin ·         New 2.0 ZG Process Core Formulated for More Distance ·         Spherically-Tiled 352 Tetrahedral Dimple Design Delivers Penetrating, Consistent Flight     Available in white and high optic yellow. White golf balls are available in play numbers: 1-4, 5-8 and all the same play number 00, 1-99. High optic yellow golf balls are available in play numbers 1-4.   Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240 + $1.00 (A)

Titleist Pro V1x® At Titleist, our mission is to design and produce golf balls of superior performance and superior quality. That requires advanced technology and precision manufacturing to give golfers what they need to execute every shot. The new Titleist Pro V1x golf ball is designed for maximum distance and the best short game control to help all golfers shoot lower scores.   New Titleist® Pro V1x® offers total performance and features more speed for extraordinary distance, high trajectory, low long game spin, Drop-and-Stop™ control and soft feel.   Product Promise For golfers looking to shoot their best scores, the Titleist® Pro V1x® golf ball provides total performance from tee to green with high trajectory and soft feel.   Positioning Statement #1 Ball on Worldwide Tours   Player Benefits ·         Extraordinary Distance with Consistent Flight ·         Low Long Game Spin and High Trajectory ·         Drop-and-Stop™ Short Game Control ·         Soft Feel   Multi-Component Technology ·         17% Thinner Cast Urethane Elastomer Cover System Delivers More Ball Speed ·         New Casing Layer Delivers More Ball Speed and Lowers Long Game Spin ·         New 2.0 ZG Process Dual Core Formulated for More Distance ·         Spherically-Tiled 338 Tetrahedral Dimple Design Delivers High, Consistent Flight    Available in white and high optic yellow. White golf balls are available in play numbers: 1-4, 5-8 and all the same play number 00, 1-99. High optic yellow golf balls are available in play numbers 1-4.     Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240+ $1.00 (A)

 New Titleist® AVX™  The New Titleist AVX golf ball is designed for greater ball speed and longer distance along with increased greenside spin and control with softer feel. The result is improved total performance for golfers seeking the lowest flight, lowest spin and softest feel of any Premium Performance Titleist golf ball. Product Promise  Titleist® AVX™ is designed for golfers seeking a Premium Performance golf ball while prioritizing distance and extremely soft feel.  Positioning Statement  Designed To Advance Your Game    Player Benefits   ·         Longer Distance   ·         Increased Greenside Spin and Control   ·         Softer Feel   ·         Very Low Long Game and Iron Spin    Multi-Component Technology   ·         New, Larger Core Formulation Generates High Speed And Low Long Game Spin   ·         Redesigned High Flex Casing Layer Promotes Higher Ball Speed And Lower Spin On Long Shots   ·         New, Thinner Cast Urethane Elastomer Cover System Provides Greater Ball Speed And Greenside Spin And Control   ·         Unique Catenary Aerodynamic Dimple Design Delivers Consistent Flight On Each Shot    Available in #1-4 in white and high optic yellow.   Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240 + $1.00 (A)