Titleist® DT TruSoft™ Titleist DT TruSoft has been designed with a TruTouch core and a TruFlex cover delivering longer distance on all shots.  It’s the softest feeling Titleist and provides superior distance through low spin on long shots and increased short game spin for stopping power on the green.   In order to achieve softer feel, some golf balls sacrifice distance and short game performance. At Titleist, R&D specifically designed DT TruSoft to be soft and, just as important, provide best in class performance for your game. Titleist® DT TruSoft™ is the softest feeling Titleist with superior distance through low spin on long shots and short game playability for stopping power on the green.   Product Promise The Titleist® DT TruSoft™ golf ball, the softest feeling Titleist, delivers all-around performance with trusted quality and consistency.   Positioning Statement The Softest Titleist is Truly Longer   Player Benefits ·         The Softest Compression Titleist ·         Truly Longer ·         Short Game Playability ·         Trusted Quality and Consistency DT TruSoft Technology ·         Low Compression TruTouch Core ·         Proprietary Titleist TruFlex Cover ·         Spherically-Tiled 376 Tetrahedral Dimple Design   Available in white and high optic yellow, play numbers 1-4.   Double Pole Charges 12-23 $8.00  24-47 $6.00  48-119 $5.00  120-239 $4.00 240+ $1.00 

Titleist® Velocity™ In a constant pursuit to provide golfers with an added advantage, Titleist delivers the Velocity golf ball designed to maximize distance on every shot in the bag.  Titleist Velocity has been transformed with a reengineered, softer LSX core and our fastest cover blend to generate explosive distance.  This core and cover formulation provides extremely low spin and fast ball speed off the tee.  Titleist Velocity produces high flight on all shots to enhance distance and help stop the ball on the green.   Titleist® Velocity™ has been engineered for explosive distance through extremely low spin and high flight on all shots.   Product Promise The Titleist® Velocity™ golf ball is designed with extremely low spin to maximize distance on every shot in the bag.   Positioning Statement Powered for Distance   Player Benefits ·         Deep Downrange Distance ·         Extremely Low Long Game Spin ·         High Flight on all Shots ·         Playable Short Game Feel Velocity Technology ·         High Speed LSX Core ·         Fast NaZ+ Cover ·         Spherically-Tiled 328 Tetrahedral Dimple Design   Available in white, VISI-white (play numbers 00, 22, 77 ,99), orange and pink. Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240+ $1.00 (A)

Titleist® Tour Soft Through technology and process innovations, Titleist has developed the Tour Soft golf ball.  It delivers category leading soft feel and commanding distance.  To develop a golf ball with such responsive feel and very fast speed, our engineers built the largest core ever in a Titleist golf ball.  This soft core is surrounded by an ultra-thin 4CE grafted cover for excellent short game performance.  For golfers demanding better feel, Titleist Tour Soft is a better performance experience.  Titleist® Tour Soft delivers category leading soft feel, commanding distance, and excellent short game performance.   Product Promise For golfers demanding better feel, the Titleist® Tour Soft golf ball delivers category leading soft feel and a better performance experience.    Positioning Statement Experience Better Performance.  Experience Better Feel.   Player Benefits ·         Category Leading Soft Feel ·         Commanding Distance ·         Advanced Short Game Control ·         Penetrating Trajectory and Consistent Flight Tour Soft Technology ·         Largest Titleist Core Ever Designed ·         4CE Grafted Cover Made with TCU Process Technology ·         Spherically-Tiled 342 Cuboctahedron Dimple Design     Available in white and high optic yellow, play numbers 1-4 Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240+ $1.00 (A)

  Titleist® AVX™ The Titleist AVX golf ball utilizes breakthrough core, cover and aerodynamic technology. AVX is a premium performance golf ball for golfers who prioritize distance and extremely soft feel with a piercing, low ball flight. It has been engineered to be the lowest flying, lowest spinning and softest feeling high performance golf ball in the Titleist line.  Titleist® AVX™ is a premium performance golf ball for golfers who prioritize distance and extremely soft feel with a piercing, low ball flight. Product Promise Titleist® AVX™ is designed for golfers seeking a premium performance golf ball who prioritize distance and extremely soft feel.   Positioning Statement Remarkable Distance with Exceptionally Soft Feel   Player Benefits ·         Remarkable Distance and Penetrating Flight ·         Very Low Long Game and Iron Spin ·         Exceptionally Soft Feel ·         Premium Scoring Control   Multi-Component Technology ·         High Speed, Low Compression Core Technology ·         High Flex Casing Layer ·         GRN41 Cast Urethane Elastomer Cover ·         Spherically-Tiled 352 Tetrahedral Catenary Dimple Design   Available in white and high optic yellow, play numbers 1-4   Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240 + $1.00 (A)

Titleist® Pro V1® At Titleist, our mission is to design and produce golf balls of superior performance and superior quality. That requires advanced technology and precision manufacturing to give golfers what they need to execute every shot. The new Titleist Pro V1 golf ball is designed for maximum distance and the best short game control to help all golfers shoot lower scores. New Titleist® Pro V1® offers total performance and features more speed for extraordinary distance, very low long game spin, penetrating flight, Drop-and-Stop™ control and very soft feel.   Product Promise For golfers looking to shoot their best scores, the Titleist® Pro V1® golf ball provides total performance from tee to green with penetrating flight and very soft feel. Player Benefits ·         Extraordinary Distance with Consistent Flight ·         Very Low Long Game Spin and Penetrating Trajectory ·         Drop-and-Stop™ Short Game Control ·         Very Soft Feel   Multi-Component Technology ·         17% Thinner Cast Urethane Elastomer Cover System Delivers More Ball Speed ·         New Casing Layer Delivers More Ball Speed and Lowers Long Game Spin ·         New 2.0 ZG Process Core Formulated for More Distance ·         Spherically-Tiled 352 Tetrahedral Dimple Design Delivers Penetrating, Consistent Flight     Available in white and high optic yellow. White golf balls are available in play numbers: 1-4, 5-8 and all the same play number 00, 1-99. High optic yellow golf balls are available in play numbers 1-4.   Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240 + $1.00 (A)

Titleist Pro V1x® At Titleist, our mission is to design and produce golf balls of superior performance and superior quality. That requires advanced technology and precision manufacturing to give golfers what they need to execute every shot. The new Titleist Pro V1x golf ball is designed for maximum distance and the best short game control to help all golfers shoot lower scores.   New Titleist® Pro V1x® offers total performance and features more speed for extraordinary distance, high trajectory, low long game spin, Drop-and-Stop™ control and soft feel.   Product Promise For golfers looking to shoot their best scores, the Titleist® Pro V1x® golf ball provides total performance from tee to green with high trajectory and soft feel.   Positioning Statement #1 Ball on Worldwide Tours   Player Benefits ·         Extraordinary Distance with Consistent Flight ·         Low Long Game Spin and High Trajectory ·         Drop-and-Stop™ Short Game Control ·         Soft Feel   Multi-Component Technology ·         17% Thinner Cast Urethane Elastomer Cover System Delivers More Ball Speed ·         New Casing Layer Delivers More Ball Speed and Lowers Long Game Spin ·         New 2.0 ZG Process Dual Core Formulated for More Distance ·         Spherically-Tiled 338 Tetrahedral Dimple Design Delivers High, Consistent Flight    Available in white and high optic yellow. White golf balls are available in play numbers: 1-4, 5-8 and all the same play number 00, 1-99. High optic yellow golf balls are available in play numbers 1-4.     Double Pole Charges 12-23 $8.00 (A) 24-47 $6.00 (A) 48-119 $5.00 (A) 120-239 $4.00 (A) 240+ $1.00 (A)